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SUZANNE
ROTHENBERG has successfully combined careers in PR, marketing
communications, and training for more than 25 years.
Now based in Seattle, she formed Suzanne Rothenberg Communications in
New York in 1992, where she created PR campaigns, marketing communications
– press kits, brochures, newsletters, speeches, training catalogs
and manuals, research reports, case studies, proposals – media training,
and business writing workshops for a wide variety of clients such as Scholastic
Inc., Scholastic Entertainment, PBS, HBO, IBM, The National Geographic
Society, the National Science Foundation, the Aspen Institute, CINAR Film,
and others. Her expertise includes marketing and publicity for documentary
films, kids TV and educational products, non-profits and the arts.
Previously, as Vice President of the New York office of a Los Angeles-based
public relations and marketing firm, she created similar PR campaigns
and marketing communications to accompany PBS and network programs for
major corporate sponsors such as American Express, IBM, Exxon, and General
Motors, among others.
Suzanne began her career as a high school English teacher. She pursued
a Master’s Degree in Speech and Theatre at the City University of
New York, combining her love of teaching, the performing arts and media.
While interning at the Instructional Television Studios of the New York
Archdiocese (ITV), she completed a Master’s thesis on the factors
that motivate teachers to use TV in the classroom. She was subsequently
hired as ITV Director of Utilization to train teachers to use TV effectively
in 250 schools.
She was hired as Special Assistant to Charles Dolan, Chairman of Cablevision
Systems to upgrade marketing communications and was soon promoted to Director
of Programming and Public Affairs of Cablevision of Connecticut. There
she directed press and government relations and produced television programming
while writing the corporate annual report, franchise proposals, employee
training manuals, and training programs for cable systems nationwide.
Suzanne has taught writing skills and public relations to undergraduates
at New York University since 1992 and served as Director of NYU’s
Continuing Education Summer Institute in PR, from 1992-95, increasing
enrollment 25%. She has taught writing skills to IBM managers and staff
of the NY Board of Education. In 2003 she created a recession-inspired
“Do-It-Yourself PR” workshop for small and non-profit organizations.
An expert in event planning, she has produced events throughout her career,
featuring Lily Tomlin, John Ritter, Walter Cronkite, Charles Kuralt, Dan
Rather, Peter Jennings, Patrick Stewart, Chuck Jones, Robert Reich, Marian
Wright Edelman, Robert Tisch and other celebrities and major corporate
executives.
A juror for the International Emmy Awards, Suzanne is a founding member
of the Carnegie Mellon Entrepreneurs’ Association, a member of Women
in Television and Film, American Society for Training and Development,
and is on the board of the Pilates Method Alliance. An honors graduate
of Carnegie Mellon University, she has completed a doctoral candidacy
in Communications at NYU under the advisement of the late Neil Postman.
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