Three Training Workshops
1. DO-IT-YOURSELF MARKETING AND PR WORKSHOP
2. MARKETING COMMUNICATIONS WORKSHOP
3. BUSINESS WRITING SKILLS WORKSHOP
1. DO-IT-YOURSELF MARKETING AND PR WORKSHOP
Times are tough. Budgets are tight. And competition is
fierce. In today's economy, everyone is feeling the crunch.
Yet many organizations, faced with shrinking budgets, cannot afford
to hire outside marketing or public relations firms to help them....
Perhaps you have been given the task of making your organization more
“visible” ... and you don’t know a press release from
a media alert! We’re here to help!
In this workshop, we will give you the tools and inspiration to generate
attention for even the smallest organization -- in a crowded marketplace
and in the most economic way possible.
Do-It-Yourself Marketing and PR will help you to:
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Get media attention for you or your organization
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Take advantage of existing, untapped marketing opportunities
that you already have -- and discover new ones
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Write press materials that work
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Create publicizable events
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Boost your organization's image in the community,
in your industry, and in the world-at-large!
2. MARKETING COMMUNICATIONS WORKSHOP
This workshop individually organized to suit your time
and staff requirements, emphasizes your organization’s written
relationship with the media.
Our main focus will be the marketing communications aspect of PR to
all media: newspapers, magazines, the Internet, TV, and radio.
You and/or your staff will learn how to write:
-
Press releases
- Pitch letters
- Biographies
- Backgrounders
- Fact sheets
- Q & A’s (interviews)
- Media alerts
- Photo captions
- Speeches
- Press lists
- Invitations
- How written materials fit into press conferences...
...all tailored specifically to your business!
3. BUSINESS WRITING SKILLS WORKSHOP
As the national workforce continues to change at a rapid
pace, more and more workers, highly skilled in one area of endeavor, may
lag in an equally important one: expressing themselves effectively via
the written word.
We will work collaboratively with you to design a workshop (or series)
best suited to your industry, department, and employees. Grammar, usage,
spelling, outlining, and tone are among the topics covered.
Through engaging, interactive workshops, your staff will learn, quickly
and easily, how to write:
- Business letters
- Memos
- Reports
- Proposals
- E-mails
...and any other form of written communication necessary to improve
their overall performance.
Contact us at info@rothenberg-pr.com
for more information!
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